Professional Treatment
Clarifying Shampoo
NOYA Clarifying Shampoo deep-cleans hair before every treatment, so it removes buildup, oil, and residue and preps the cuticle for maximum results.
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Complete Hair Solution
Thinking
Beyond
The Box
Luxury Professional Hair Care
Revolutionary treatments crafted with advanced nanotechnology, hydrolyzed keratin, collagen and milk protein — delivering transformative results with zero compromise.
100%
Formaldehyde Free
3+
Treatment Systems
All
Hair Types
Boto-Plex Treatment
Nano-Plex Treatment
Nanoplastia
Collagen Hair Spa
Clarifying Shampoo
Replenishing Shampoo
Argan Oil
Heat Protector
Our Philosophy
Where science
meets beauty
Noya Professional is a complete hair care brand marketed by TISHKA EXIM, built on the belief that every hair type deserves transformative, professional-grade results.
Our formulations harness advanced nanotechnology to deliver ingredients deep into the hair shaft — repairing at the molecular level, not just coating the surface. Developed for professional salon use and thoughtfully crafted for home maintenance.
Formaldehyde Free
Multi Hair Type
Single Sitting
Sulphate Free
Paraben Free
"Hair is not just about appearance — it is the crown you never take off. We engineer every product to make yours extraordinary."
Product Range
Professional Treatments
Professional Treatment
Boto-Plex Hair Treatment
Boto-Plex is a formaldehyde-free hair treatment that repairs damage at the molecular level, so it eliminates frizz and delivers smooth, glossy results in a single sitting.
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Professional Use
Salon-grade
results at home
Noya Professional treatments deliver the same results as the finest international salons — now available through certified professional partners and our curated home care range.
100%
Formaldehyde Free
3+
Treatment Systems
All
Hair Types
Step-by-Step Guide
Treatment Protocols
01
Wash hair twice with Clarifying Shampoo for 3–5 min. For virgin/very curly hair, wash 3 times.
02
Rinse well and towel dry. Blow-dry on medium heat until completely dry (90% for extremely damaged hair).
03
Part into 4 sections. Apply Boto-Plex with brush section by section, 1.5 inches from root. Comb through entirely.
04
Process 45 min (frizzy/treated), 60 min (virgin) or 90 min (henna-coated & curly).
05
Rinse thoroughly, removing 50% of the product.
06
Blow dry on cold to medium heat until completely dry.
07
Flat iron at 210°C–250°C with 10–15 strokes per section.
08
Rest 10 min then wash with Noya Replenishing Conditioner.
09
Same day: Hair Mask or Conditioner. After 24 hrs: Noya Replenishing Shampoo & Conditioner.
Key Formula
100% Formaldehyde Free
Infused with hydrolyzed keratin, collagen & milk protein. Penetrates deep to repair at the molecular level — sealing the cuticle for unparalleled shine.
Flat Iron Temperature Guide
| Hair Type | Temp | Length | Ends |
|---|---|---|---|
| Damaged / Fine / Colored / Curly | 200–220°C | 12–15 | 5–7 |
| Very Thick / Curly / Virgin | 230–250°C | 12–15 | 5–7 |
01
Wash hair twice with Clarifying Shampoo for 3–5 min. Virgin or very curly hair: wash 3 times.
02
Rinse, towel dry, blow-dry on medium heat until completely dry.
03
Divide into 4 sections. Apply Nano-Plex with brush, 1.5 inches from root, combing through.
04
Process 45 min (frizzy), 60 min (virgin), or 90 min (henna-coated/curly).
05
Rinse, removing 50% of the product.
06
Blow dry on cold to medium heat until fully dry.
07
Flat iron at 210°C–250°C, 10–15 strokes per section.
08
Wait 10 min and wash with Noya Replenishing Conditioner.
09
After 24 hours, use Noya Replenishing Shampoo and Conditioner.
Key Formula
Advanced Nano Delivery System
Nano-sized particles penetrate deep into the hair cortex — repairing from within, not just coating the surface. Smoother, stronger, more frizz-free results.
Flat Iron Temperature Guide
| Hair Type | Temp | Length | Ends |
|---|---|---|---|
| Damaged / Fine / Colored / Curly | 200–220°C | 12–15 | 5–7 |
| Very Thick / Curly / Virgin | 230–250°C | 12–15 | 5–7 |
01
Start with 2–3 washes of Clarifying Shampoo, ensuring cuticles are fully prepared.
02
Towel dry and blow-dry to complete dryness on medium heat.
03
Apply Nanoplastia in 4 sections, 1.5 inches from root, combing entirely through.
04
Processing time: 45–90 minutes depending on hair type.
05
Rinse, removing 50% of the product.
06
Blow dry on cold to medium heat until hair is fully dry.
07
Flat iron at 210°C–250°C with 10–15 passes per section.
08
Rest 10 min then wash with Noya Replenishing Conditioner.
09
Use Noya Hair Mask or Conditioner same day; Replenishing Shampoo after 24 hours.
Key Formula
Luxury Nano-Plastia Transformation
The premium choice for total hair restructuring. Works at a molecular level to completely reorganize the hair's internal structure for long-lasting smoothness.
Flat Iron Temperature Guide
| Hair Type | Temp | Length | Ends |
|---|---|---|---|
| Damaged / Fine / Colored / Curly | 200–220°C | 12–15 | 5–7 |
| Very Thick / Curly / Virgin | 230–250°C | 12–15 | 5–7 |
01
Apply to damp scalp. Work a small amount in your hands, massage to create a rich lather.
02
Leave in hair for up to 60–90 seconds.
03
Pre-lighting & damaged hair: wash 2 times.
04
Virgin hair: wash 2 times, hold 5 minutes each section.
05
Henna-coated hair: wash 3 times, hold 5 minutes on each section.
06
Rinse the shampoo thoroughly before applying any treatment.
Purpose
The Essential First Step
Deep cleans the hair follicle and removes heavy metal buildups, oil, and residue. Creates the perfect canvas for all Noya treatments by fully opening and preparing the cuticle.
Important
Usage Caution
A powerful deep cleanser — using it too frequently can have adverse effects. Reserve for pre-treatment use only, not for daily washing. Avoid contact with eyes.
Maintenance Range
Home Care Collection
Our home care range is coming soon.
Our Formulas
Key Ingredients
6
Core
Actives
Actives
01
Hydrolyzed Keratin
The building block of hair structure. Penetrates the cortex to reinforce the hair's natural protein matrix, restoring strength and resilience from within.
Structural Repair02
Marine Collagen
Fills and smooths the hair cuticle, delivering lasting moisture retention, improved elasticity and a mirror-like shine that lasts for weeks.
Moisture Lock03
Milk Protein
A rich source of amino acids that mimic the hair's natural composition. Deeply nourishes, softens, and rebuilds damaged areas for silkier, healthier hair.
Deep Nourishment04
Argan Oil
Rich in Vitamin-E, antioxidants and essential fatty acids. Deeply hydrates without greasiness, tames frizz and protects from heat and environmental damage.
Anti-Frizz05
Amino Acid Complex
Essential amino acids that feed the hair at its foundation, strengthening the internal fiber structure and reducing breakage.
Strengthening06
Flaxseed Oil
Omega-3 fatty acid powerhouse that protects against dust, pollution and UV. Locks moisture in and keeps environmental aggressors out.
UV ProtectionOur Promise
Why Noya Professional
Zero Formaldehyde
Every Noya treatment is 100% formaldehyde free. Safe, professional results without toxic chemicals or unpleasant odors.
Nanotechnology
Advanced nano-delivery carries active ingredients deep into the hair cortex — repairing from the inside out for truly transformative results.
All Hair Types
Customizable protocols for virgin, treated, damaged, henna-coated, curly and fine hair — every type deserves exceptional care.
Single Session
Complete, professional-grade transformation achievable in a single salon sitting — because your clients shouldn't wait for beautiful hair.
Ready for your
transformation?
Speak with a Noya Professional distributor and discover the complete hair solution — marketed by TISHKA EXIM.
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