About Noya Professional
Noya Professional is a complete hair care brand built on a simple belief: every hair type deserves transformative, salon-grade results. Marketed by TISHKA EXIM, we pair advanced nanotechnology with clean, formaldehyde-free formulations for professionals and at-home care alike.
Where science meets beauty
Most treatments only coat the surface of the hair. Noya was created to do more — our formulations use advanced nanotechnology to deliver hydrolyzed keratin, marine collagen and milk protein deep into the hair shaft, repairing at the molecular level rather than masking damage.
Developed for professional salon use and thoughtfully adapted for home maintenance, every product is engineered to be effective and kind to hair — free from formaldehyde, sulphates and parabens.
The Noya difference
Nanotechnology Delivery
Nano-sized actives penetrate the cortex to rebuild hair from within — for smoother, stronger, longer-lasting results.
Clean, Safe Formulas
100% formaldehyde-free treatments, plus sulphate- and paraben-free home care that's gentle enough for daily use.
Professional & Home Care
A complete system: in-salon treatments like Boto-Plex, Nano-Plex and Nanoplastia, backed by a maintenance range for home.
Proven Ingredients
Hydrolyzed keratin, marine collagen, milk protein, argan and flaxseed oil — chosen for what they actually do for hair.